About Our Fractional CMO Practice The Experience behind the Work.

JSRG Ventures is a fractional CMO practice built on decades of senior marketing leadership across B2B and B2C. This page covers where that experience comes from, how the practice operates, and why it exists.

How JSRG Works

Senior Thinking on Every Engagement. No Exceptions.

JSRG Ventures is a founder-led fractional CMO practice based in Orlando, Florida, serving mid-market B2B and B2C companies across the United States.

Founder-led means exactly what it sounds like. Strategy is never handed off to junior staff, and the senior marketer you meet on the discovery call is the one leading your engagement. When a project calls for specialized execution support, JSRG draws on a trusted network of senior specialists, scoped and disclosed before any work begins. You always know who is doing what, and why.

That structure is deliberate. Mid-market companies don't need a big consulting bench. They need senior marketing leadership that is accountable, accessible, and built around how their business actually operates.

About JSRG Ventures
Our Track Record

Many Sectors. One Consistent Standard.

The experience behind JSRG spans industries and organization types that most marketing practices never touch in combination.

Our team has helped direct a global nonprofit with revenue exceeding $200 million. We've built Fortune 500 partnership marketing programs. We've led demand generation and brand strategy inside B2B SaaS companies as the first dedicated marketing team member, where the job is equal parts brand building and pipeline generation. And we've guided professional services, staffing, and Salesforce ecosystem consulting firms through rebrands, content programs, and digital transformation.

Along the way, we've helped clients earn coverage from respected media outlets.

Our breadth and depth is no coincidence. It's the reason JSRG clients get a strategic partner who has genuinely seen what works across contexts, not a specialist who knows one playbook and applies it regardless of fit.

Meet Our Founder

Hi, I'm Scott.

Scott Everhart
Founder / Fractional CMO

I've spent a good part of my career working with organizations that had the resources to invest in senior marketing leadership. Big teams, real budgets, executive support. And I've watched that investment pay off in ways that are hard to argue with: clearer positioning, stronger pipeline, faster growth, better decisions.

But I've also watched what happens on the other side. Small and mid-market companies with real products, real customers, and real potential, running their marketing on a combination of gut instinct, fly-by-night agencies, and a CEO who is already carrying more than anyone should. Not because they don't understand the value of investing in strong marketing leadership. Because they've never had access to it at a price point that made sense.

That's the gap I built JSRG Ventures to fill.

The name isn't an accident. Just Straightforward Recommendations and Guidance. It's the operating principle behind every engagement. Not a framework that gets applied regardless of context. Not a deliverable that gets handed off and forgotten. A real conversation about where your organization is, what your marketing actually does, and how to help you reach your goals.

> Get to Know Scott

While I may be JSRG's founder and the strategic lead on every engagement, there's more to me than just the work.

I'm based in Orlando, which means I have a theme park in my backyard and I have never fully gotten over it. Nearly 30 years of living here and I still think there is something genuinely remarkable about what Universal and Disney have built, and what it takes to market something people feel that strongly about.

I'm a parent, which is the most humbling and perspective-shifting thing I've ever done. It makes me better at the work, even when I can't fully explain how.

I travel whenever I can, I'm working toward my scuba certification, and I like good food, good (and some bad) movies, and a beach sunset with a cold drink and good company. If you want to have a conversation about any of those things before, during, or after we talk about your marketing, I'm in.

Scott Everhart reviewing campaign performance data with a client as he leads JSRG Ventures' fractional CMO practice
Let's Talk

Now that You Know More about Us,
We'd Love to Learn More about You.

We're confident we can make an impact quickly. If your organization is ready for senior marketing leadership and you want a straight conversation about how a fractional CMO practice can help, the discovery call is the right place to start.

No pressure. No commitment required.