Transparent fractional CMO Pricing No Discovery Call Required to Know what this Costs.

For a company with execution already covered, yes. Guide is structured around two focused strategy sessions per month, async access for questions and quick decisions, and a quarterly roadmap that gives your team clear direction between sessions. The value is having a senior marketing executive set the strategic direction your team executes against.

Absolutely. Many clients start with Guide to establish strategic direction and move into a Grow or Scale engagement as the relationship develops and the scope of work grows. Upgrades can happen at any time with 30 days' notice.

Short-term needs beyond the standard Guide scope are handled one of two ways: a fixed-price add-on scoped and agreed before the work starts, or a step up to a Fractional CMO tier if the need looks ongoing. Either way, the fractional CMO pricing is set in advance. No surprise hourly charges ever show up on an invoice.

No. Guide is scoped exclusively to strategic counsel. If you find yourself needing execution oversight or project management, that's a strong signal that a Fractional CMO engagement is a better fit for where your business is.

Marketing results take time to build. The first month is typically spent on audit, onboarding, and roadmap development. Months two and three are when execution starts compounding. A 3-month minimum ensures you have enough runway to see real results before evaluating the engagement.

It means we own the coordination of your marketing initiatives from brief to completion: managing timelines, keeping vendors and internal team members accountable, removing roadblocks, and making sure every project connects back to the strategic plan. You stay informed without being the one tracking every moving part.

Yes, though the engagement looks different. Without an internal team, execution typically relies on JSRG directing external vendors, freelancers, or agencies on your behalf. If you find you need more hands-on support than the Grow tier provides, Scale is likely the better fit.

The Grow strategy phase includes a positioning baseline: a working positioning statement and core message set strong enough to build the 90-day roadmap on. If your positioning needs deeper work than that, the Positioning Sprint is the right precursor, and half the Sprint fee credits toward your first month of Grow or Scale.

It means your JSRG marketing lead attends your internal meetings, leadership calls, and quarterly business reviews, in person or virtually, as a functional member of your leadership team, not an outside consultant checking in. Marketing gets represented at the table the same way a full-time CMO would represent it.

Brand strategy, cross-functional alignment, and embedded leadership take longer to produce compound results than project management alone. Six months is the realistic window to build positioning, establish marketing processes, align with sales, and start seeing measurable impact from the full scope of the engagement.

Scale includes content strategy, editorial direction, and campaign briefs: the strategic and directional work. It does not include writing, design, or production. Those functions are typically handled by your internal team, a freelancer, or an agency that we direct as part of the engagement.

Lead engagements are scoped individually based on the scope of responsibility required, organizational complexity, and the specific responsibilities involved. Pricing is built transparently from the initial 30-minute call. No vague retainers, no surprises.

The Lead tier is designed for companies that need a true Chief Marketing Officer: someone accountable for the marketing function, present at the leadership table, and driving growth as an executive partner. It is typically the right fit for companies scaling quickly, going through significant organizational change, or preparing for a major market expansion or M&A event.

The 12-month minimum reflects the reality that building and leading a full marketing function takes time to produce the kind of results that justify the investment. That said, every Lead engagement is custom. The discovery call is the right place to discuss structure, scope, and timeline in full.

Yes, and it often does. Many clients use a Sprint as a starting point to experience how JSRG works before moving into Guide or a Fractional CMO tier. Convert no later than two weeks prior to scheduled project end and 25% of your Sprint fee will be credited toward your first retainer month. There is no obligation to continue, but the path is built in.

Sprints require 50% of the total investment at kickoff and 50% upon delivery of the final work product. All terms are outlined in a straightforward agreement before work begins.

Yes. If you have a specific marketing need that doesn't fit the three standard Sprints, reach out through the contact page and describe what you're looking to accomplish. Custom project scoping and fractional CMO pricing are available on a case-by-case basis.